Studio M Hotels
After reviewing Millennium Hotels portfolio, we identified a gap in the Middle East hotel market for an affordable lifestyle hotel brand. Working closely with Millennium Hotels technical and operations teams, we developed a new hotel brand – Studio M. We provided interior design services for the rollout. We also helped deliver a whole range of other critical aspects of a new hotel brand, from service standards to brand identity. Within the first three years we have designed and launched five hotels in Dubai, Oman and Riyadh.